trends tips 2025 They mark how the public's attention is changing and how you should plan your brand's content this year.

Have you ever wondered why short formats and subtitles have such an impact on viewability? Recent data shows that YouTube Shorts garners billions of views daily and that 831P3T of people watch videos with the sound off, so subtitles and thumbnails are crucial for engaging users.

This article It offers context and real-life examples from the world of video, creative commerce, and social media. You'll see changes in platforms, tools (like eRank and Brand24), and consumer habits that affect reach and trust.

Read with curiosity: Here you will find practical strategies based on data and verifiable links, such as an analysis on governance and corporate data in actions for the day as of today. Compare sources and act responsibly.

Introduction: Why 2025 Trends and Tips Will Redefine Your Strategy This Year

Adapt your strategy It's not about following a trend: it's about using data to reduce uncertainty and make better use of the time you invest in content.

BBVA Switzerland presents a landscape of more controlled inflation, a greater focus on sustainability, and geopolitical risks. These macroeconomic changes affect marketing and the way the public responds to messages, formats, and products.

Our goal is to turn complex information into simple, measurable actions for brands large and small. Short content captures attention; SEO helps with sustainable discovery.

• Proof with rhythm: set clear goals and realistic metrics.
• Prioritize accessibility features, such as closed captioning, to expand your audience and potential users.
• Aligns social media formats with search intent and user stage.

There are no shortcuts: Discipline, verified information and consistency allow brands to achieve results over time.

Short-form content, trending audio, and engagement signals: What's working on YouTube right now

Three seconds can decide whether a user continues reading or swipes to the next post. On short video platforms, you need to win that segment with pacing, on-screen text, and a clear promise.

YouTube Shorts: Capture attention in 3 seconds

YouTube Shorts It attracts mass consumption: ~70 billion views per day. Win the first 3 seconds with visual rhythm, a hook, and clear text.

Test the “hook-value-call-to-action” script in series. Use 15–30 second mobile clips and review weekly retention.

The power of audio trends and brand examples

Audio drives organic views: Nike used trending songs in “Own the Floor” to amplify reach. Respect your audience's licenses and context before using popular sounds.

Combine UGC and short highlights like Red Bull does to increase visibility without relying on a single format.

Thumbnails, subtitles, and interaction cues

The click decision happens in 10–20 ms; A/B test thumbnails with close-up shots and contrast. Faces are more noticeable and generate curiosity.

Includes subtitles accurate (not just automatic) to improve accessibility and retention: 4 out of 5 users see more with subtitles.

“Asking for interaction in a natural way—a comment, a rewatch—feeds the algorithm and improves reach.”

1. A/B thumbnails and measure CTR.
2. Publish on a realistic schedule and iterate weekly based on retention.
3. Measure beyond the eye: Thumbnail CTR, 30s retention, and engagement signals.

Test with ethics, respect standards, and adjust based on results. Only then will you turn visibility into a loyal audience.

SEO for video and search platforms: titles, descriptions, and keywords that boost your visibility

Optimizing your video text can make the difference between being discovered or going unnoticed in searches. Your goal is to offer clear context to the algorithm and immediate utility to the user.

Research keywords With tools like SEMrush Keyword Analytics for YouTube, validate intent by comparing video results and trends. Look for terms that users use and appear in video titles with high retention.

1. Securities: Put the keyword at the beginning, add a benefit, and add an element of curiosity without clickbait. Prioritize the first 120 characters for the summary and preview.
2. Descriptions: Use the first two lines for a summary and CTA. Then add chapters, links, and detailed information, up to 5,000 characters if helpful.
3. Hashtags and tags: Include 3–5 relevant hashtags and tags that define topic, audience, and format.

Rename the file before uploading (example: best-action-camera-for-skiing.mp4). YouTube indexes names and subtitles; therefore, it manually reviews subtitles to improve accuracy and indexable context.

“Combine retention and CTR data from the first 24–48 hours and adjust the title or thumbnail if response is low.”

• Use retention and CTR data to iterate quickly.
• Measure brand impact with dashboards that connect search, sessions, and conversions.
• Remember: Platform SEO drives sustained discovery, not just spikes.

Practical example: For an editing tutorial, your target query might be “edit mobile video quickly.” Title: Edit mobile video quickly — 3 steps to improve your content. Description (opening lines): summary + CTA; then chapters (00:00 Intro, 00:45 Step 1…), links to tools, and 4–5 tags that include format and audience.

Craftsmanship, commerce, and design: sustainability, customization, and nostalgia driving growth

Creative commerce is evolving toward collections with soul, customization, and responsible materials.

Communicate eco-friendly materials Clearly: Indicate whether they are organic, recycled, or recovered. Add certifications and explain the origin without technical jargon.

Eco-friendly materials and storytelling: how to stand out on Etsy and Pinterest

Tell the process: Showcases workshop photos, step-by-step instructions, and a short video of the product in use. This helps build trust among users and improve reach on visual platforms.

Custom options: monograms, sizes, and descriptions that inspire confidence

Provide clear sizing guides, monogram options, and visible production times. Descriptions should include measurements, care instructions, and variations to reduce confusion.

From boho to maximalism and the rise of water bottles: products with greater reach

Connect styles: boho with suede, colorful maximalism, and Indian influences. Add deep ocean-inspired lines with blues and greens and sea glass-like finishes.

• Use eRank to validate ideas and fine-tune titles and listings.
• Measure growth by platform (Etsy, Pinterest) and replicate what works.
• Practical example: “Land & Sea” collection with SEO in listings, photos in environments and custom options.

“Differentiation and transparency tend to attract buyers who value quality and ethics.”

Data and tools for 2025: detecting trends and optimizing your strategy

Knowing how to read search spikes Transform ideas into content with real demand. Use data as a support, not as the only solution, and compare results before producing.

eRank: Trend Buzz and Keyword Tool

With eRank, you can identify emerging keywords and prioritize listings based on demand. Review Trend Buzz to detect seasonal spikes and turn them into product or video ideas.

Validate volume and difficulty before recording or manufacturing. This way, you avoid investing time and money in content without real research.

Brand24: Social Listening and Hot Hours

Brand24 tracks mentions on YouTube and other social media. Use filters based on geolocation, language, and time zone to understand your audience.

Activate Hot Hours to identify the best posting times and maximize engagement without guessing.

1. Minimum Dashboard: mentions, sentiment, peaks and best posting times.
2. Cycle: measure → learn → document changes and their impact on KPIs.
3. Ethics: respects the privacy and rules of each platform.

“Prioritize, test, and standardize what works: the data guides, your judgment decides.”

Economic and geopolitical context 2025: how it influences public attention, spending, and trust

Macroeconomic movements and global tensions change how people pay attention to brands and content.

From AI and cybersecurity to sustainability: translating changes into messages and formats

Moderate inflation (target close to 21PT3T) and possible ECB cuts reduce financing costs. This reactivates credit-sensitive categories and increases the focus on clear price/value offerings.

Geopolitical risk and defense spending They are increasing the demand for empathetic messages. Avoid fearmongering; communicate with caution and context.

“Transparency and concrete evidence sustain trust; the narrative must be direct and verifiable.”

• Presents honest comparisons of price and benefits.
• Display certifications and avoid greenwashing.
• Explain privacy policies and minimize data requests.
• Combine short clips to capture and long guides to build confidence.
• Review strategic hypotheses every quarter with audience data.

With AI and cybersecurity increasingly prevalent, explain your creative process and human review. Diversify platforms to protect growth and adjust schedules based on political events or regulatory changes.

Publishing, collaborating, and iterating: Concrete tactics to increase reach and view time

The coordination between upload times and collaboration strategy defines the real reach of a campaign. Plan your post with data: Use YouTube Studio to see “When your viewers are on YouTube” (last 28 days) and complement it with Brand24’s Hot Hours to target by region and language.

Plan your upload and monetization time in advance. Upload your file at least a few hours in advance to process subtitles and thumbnails; uploading may take a while.

Controlled test: Run 3 different schedules, 2 thumbnails, and 2 titles. Measure 48 hours and compare reach, retention, and engagement.

Select collaborators with data: topic affinity, audience, and sentiment. Avoid choosing based on followers alone; ask for metrics and performance examples.

1. Clear agreement: shared disclosure, objectives, and metrics.
2. Co-creation: teasers, behind-the-scenes footage, and live broadcasts for recycling content on social media.
3. Practical metrics: quality comments, shares, and reach per time.

Example: Combine 1 medium-sized creator + 1 micro-influencer. Compare effective CPM and retention to decide to repeat the mix.

“Hypothesis → test → learning”: Iterate monthly and adjust your strategies based on measurements and results.

Conclusion

The best way to leverage these findings is to translate them into short, repeatable tests. Summarizes key ideas: Shorts focus consumption, audio and thumbnails influence CTR and retention, and subtitles improve accessibility and content visibility.

Converts Turn these ideas into a 30–60-day plan with measurable goals. Use clear titles, search-optimized descriptions, and tools like eRank and Brand24 to make data-driven decisions.

Success doesn't come from a single tactic. Test, document, and adjust. Protect data, respect platform policies, and collaborate with creators on shared metrics to scale your brand's commerce and visibility.

Explore trends responsibly, compare sources, and learn from each step. This way, you'll increase reach and improve your relationship with your users without promising foolproof results.